Preparing your ARC campaign is the same as setting up any other B2B or B2C marketing campaign. By focusing and improving on deliverability of your emails you can improve overall conversion of reviews left on your up coming release.
Publishing your debut novel is such a complex matter that things can easily get away from you. Goes without saying, that you need to write, edit, and market your book before you publish it, as well as send it to ARC readers. But here are some technical things that sometimes get away. Here's the check list of the things we recommend you do in preparation for your publication day.
Getting ready for your first book festival as an author can be stressful! We're going to give you the punch of the things you need on the day of the event, and the some things to do before hand.
Designing any old email to send your advance reader copies to your readers can be a mistake. Emails with poorly structured HTML, suspicious subject lines, or too many images can land you straight in the spam box.
A successful ARC campaign for indie authors is quite similar to other digital marketing efforts commonly executed by large b2b and b2c companies. We'll cover some of the basic principals and best practices